About Raaz by JZ

From Legacy to Vision

Raaz by JZ is a refined womenswear label that represents the intersection of heritage, craftsmanship, and contemporary design. Founded by Junaid Zaman, Raaz is the culmination of generational expertise and a modern vision for Pakistani fashion.

The brand traces its foundation to Madina Branded Collection, a well-established wholesale enterprise founded by Junaid’s father, Peer Zaman. As part of a legacy built on trust, quality, and scale, Junaid developed a deep understanding of textiles, production, and consumer behavior from an early age. His transition from wholesale operations to a curated retail label was both strategic and intuitive — grounded in experience and guided by purpose.

The Birth of Raaz

Raaz was established to bring high-quality, design-forward clothing to women who value both cultural nuance and modern sophistication. The name “Raaz” — meaning secret — symbolizes the quiet strength, individuality, and elegance that define the women who wear the brand.

From fabric selection to final finish, every detail is considered. Collections span everyday essentials to occasion wear, with a focus on elevated silhouettes, subtle craftsmanship, and seasonally relevant palettes — all tailored for the contemporary South Asian woman.

A Digital-First Brand

The brand’s digital presence is led by Muhammad Khan, an early collaborator whose background in technology, product development, and startup leadership has been instrumental in scaling Raaz as a digital-first fashion brand. His work ensures that Raaz remains agile, responsive, and positioned for long-term growth in a rapidly evolving retail landscape.

Together, Junaid and Muhammad have built Raaz as a brand rooted in authenticity, driven by design, and guided by the belief that fashion should be both timeless and accessible.
Junaid Zaman – Founder, Raaz by JZ

Message from the Founder

I grew up surrounded by fabric, craftsmanship, and the pulse of Pakistan’s wholesale fashion market. My early years at Madina Branded Collection, my father’s long-established textile business, taught me one thing clearly — quality and trust are the foundation of everything that lasts.

With that belief, I launched Raaz by JZ — a women’s clothing brand designed to blend tradition with refined modern style. The idea was simple: to create clothing that feels personal, timeless, and truly made for the everyday and occasion needs of Pakistani women.

At Raaz, we don’t follow fast trends — we design with purpose. Every fabric, every silhouette, every finish is chosen with care. Our collections reflect not just fashion, but a deep understanding of what women want: comfort, elegance, and meaning behind what they wear.

As we grow, we remain proudly digital-first — thanks to my partner Muhammad Khan, who leads our digital strategy and helps us serve customers wherever they are. Together, we’ve built Raaz to be a brand rooted in legacy, driven by design, and focused on lasting relationships — not just transactions.

Thank you for being part of our journey. Raaz is more than a label — it’s a story of heritage, intention, and the quiet confidence every woman carries.

Junaid Zaman

Founder & Creative Director

Raaz by JZ